You're going to use Sean Avery in your marketing campaigns? Really sends the right message. Maybe its NBC's copy, but the email was sent to me from NHL@news.nhl.com. Also check out the subject line: Watch Sean Avery, Henrik Lundqvist and the Rangers continue their fight for the playoffs against the Flyers this Sunday on NBC! Lundqvist gets second billing behind a guy who just joined there team? Really? Maybe they went in alphabetical order. I guess the really sad thing is that on the NHL's marquee franchise there isn't another marketable player. If only Mission didn't get bought, we would have taken Scott Gomez to the top!
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